The Social Super Bowl
There was a Super Bowl gathering at my abode, and in between cooking, conversation and conviviality around the Saints, we Googled, blogged and surfed the social networks. Because we work in the...
View ArticleTalk Business Interview: Building Trust Online
Thank you to Roby Brock of Talk Business for the invitation to talk about building trust in this information age on his program. Check out the Talk Business site and watch the interview here: Here are...
View Article#SXSWi Session Notes: Storytelling Through Advertising
These are my raw notes from this session. Storytelling and advertising through social games. Zynga’s mission is connecting the world through games. Has 57 million daily active users. World’s largest...
View ArticleHow To Make A Viral Video
I’ve been sucked into TED Talks this morning and couldn’t resist sharing this Talk about what makes videos viral. The bottom line: a “tastemaker” shares it. Still an enjoyable video to make you laugh...
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Creating Content-Relevant Ads #SXSWi
{Shaking It Up} “Blending commerce and content can build an experience that speaks to both sides of the target audience needs.” ~ Keeping Loyal Customers Engaged by Shaking Sh*t Up Today was the first...
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Doing Transmedia Right #SXSWi
Transmedia is about storytelling across multiple platforms, or basically, integrating online and offline experiences. “In transmedia, elements of a story are dispersed systematically across multiple...
View ArticleWomen Online: Facts & Figures #SXSWi
Here are some random facts and figures about women and their online behaviors. Interesting stuff. Digital Divas are about 25% of the female population. A Digital Diva is defined as: More social...
View ArticleOnline Advertising Can Be Good
Too frequently our online advertising is thought of as an add-on to the campaign and is simply a hastily executed version of the television or print with little thought as to how it will be experienced...
View Article#SXSWi 2012: The Five Major Themes
I keep getting asked about the one coolest thing I learned about at SXSW. The problem is: I didn’t walk away with one cool thing that I can hold up as THE find of SXSW 2012. Instead, I heard several...
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Shoes and Content and Video – Oh my!
If Carrie Bradshaw taught us anything, it is that women are passionate about shoes. I am definitely passionate about shoes–looking at them, talking about them, buying them, wearing them–all these...
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